Introduction: "Scan" is a versatile QR code management tool designed to facilitate easy creation, management, and analytics of QR codes for various experiences. This walkthrough covers the basics of setting up a new QR link, customizing it, and understanding the analytics provided.
1. Creating a Ulink:
Starting New: On your Scan account dashboard, select the option to create a new code. For example, name it “Dream Flyaway QR” and hit the create button.
Basic QR Code Setup: Initially, the QR code generated is straightforward, similar to creating an experience in the Audience platform.
2. Advanced QR Code Features:
Dynamic Links: This feature allows you to direct traffic to different links based on percentages. For instance, setting a dynamic link to 50/50 means that out of 100 clicks, 50 go to one link, and 50 go to another. This is ideal for A/B testing or certain types of giveaways.
Scheduled Redirects: Use this for time-sensitive experiences, like sponsor links in podcasts that expire, allowing the QR code to redirect to different URLs after certain dates and times.
Toggle Managed Links: These are manually controlled redirects that can be turned on or off as needed, providing flexibility for long-term or seasonal experiences.
User Based: This option is available to send users to different destinations depending on basic attributes such as if they are entering through a referral link or what device they are on. For example, you can direct users to download an app appropriate for their device/operating system.
3. QR Code Destinations
Link: The default destination type. Simply paste in any URL and your QR code will direct scanners to that webpage. Great for websites, landing pages, or any online content.
Audience Experience: Connect your QR code directly to an experience built in the Audience platform. This is ideal for contests, sweepstakes, or interactive campaigns you've already set up.
Email: Pre-populates a new email in the scanner's mail app with a specified recipient address, making it easy to drive direct email engagement or inquiries.
Phone: Prompts the scanner's device to initiate a call to a specified phone number. Useful for customer service lines or direct contact campaigns.
SMS: Opens the scanner's messaging app with a pre-filled phone number and optional message body. A great option for opt-in campaigns or text-based engagement.
vCard: Delivers a digital contact card directly to the scanner's device, allowing them to instantly save the configured contact information. Perfect for networking events, trade shows, or sales collateral.
Venmo: Links directly to a Venmo profile, streamlining payment collection for events, donations, or merchandise.
4. Customizing QR Codes:
Design Options: Customize the appearance of QR codes with different shapes (e.g., circles, stars) and colors.
Feature Image: You can add a central image to the QR code to enhance branding or recognition. The ideal size for the image is 50px x 50px.
Example of customization
4. Downloading and Custom URLs:
Download Options: You can download your QR code to use for print or digital purposes.
Download it by hovering over the image of the QR code and selecting the size you need. Use SVG if you plan on printing it on a large surface.
Custom Endings: Request custom URL endings specific to branding needs. This is currently reviewed on a case-by-case basis.
5. Analytics and Metrics:
Individual QR Analytics: Track performance metrics for each QR code, such as total scans, scans by device type, and time of day.
Overview Metrics: Gain insights into top-performing QR codes, audience behaviors, and popular scanning times.
If you need further assistance, feel free to contact support via chat, email (support@audience.io), or phone (801-901-2011).