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Connecting the Mailchimp Integration
Connecting the Mailchimp Integration

A step by step walkthrough about how to connect Mailchimp to your Audience account

Updated over a week ago

If you use Mailchimp for your email marketing, you can connect your mailing lists to an Audience promotion. By doing so, promotion participants will be automatically added to those lists when they opt-in to receive newsletters on the form.

Connecting the Mailchimp Integration is easy, whether you're connecting your own Mailchimp account or connecting a promotion sponsor's account.

First, click on your account's name in the upper right hand corner. Then, in the menu that opens up there, click on Account Manager.

Then click the Details > Advanced > Integrations > Account Integrations > Add Integration

On this screen, you can choose Mailchimp from the Integrations list. Once it's added, you'll see that it says "Disconnected."

Click on the three dot menu and then Settings to access this screen to sign into your Mailchimp account. If you are connecting a sponsor's account, you can send them the Authorize Link. This will prompt them to sign into their account through the link. Once they do, their public lists will be made available for you to choose from.

You can give the Integration an Internal Title to help you stay organized. This comes in handy if you are linking more than one Mailchimp account.

Now that Audience is connected to Mailchimp, you can configure which lists participants are opting into when they complete their entry. This is done by clicking the settings wrench on the Email List Opt-in Field on your form's setup page.

In the example below, you can see that you can select multiple lists. This comes in handy if you have a general newsletter list and a list specific to the type of promotion you are running.

If your lists aren't appearing here, you can click the Re-Sync Lists button and Audience will search for the lists in Mailchimp. If that doesn't work, make sure your lists are set to "Visible" in Mailchimp. Audience can't display non-visible lists.

Setting up Integrations is easy. By doing so, you are creating a way to safely transfer data between Audience and your CRM.

For more assistance, please reach out to Audience Customer Support by chatting in the platform, calling 801-901-2011, or by emailing

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