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Campaign Statistics - Definitions
Campaign Statistics - Definitions

What do my promo's stats mean?

Updated over a week ago

Campaign Stats Page

Throughout the duration of your campaign, you can see how it is performing by clicking on the Stats tab of your promotion's setup page. There you will see various statistics that can be filtered by date, including completed entries, total users, new users, social media shares, and more. Each of these statistics is defined below:

Completed Entries

Many campaigns allow individuals to enter more than once, such as once per day or three times per week. The Completed Entries stat will count each entry collected, including multiple entries from repeat entrants, which is why this number may be larger than the Total Users stat. For example, if each unique individual entered the campaign twice, the Completed Entries would be double the number of Total Users.

*This stat does not include bonus or referral entries, only natural/manual entries.

Total Users

This number is intended to show how many individual people have entered your campaign, regardless of whether any of those individuals have entered more than once. This stat is based on how many unique email addresses have been used throughout the specified timeframe of the campaign.

New Users

This number tracks the number of new email addresses that your account has collected from that particular campaign. If an individual has never used their email address to enter any past promotions from that account, an entry into this new campaign will count them as a New User.

Syndicated Promo Stats

When managing a syndicated campaign, you can see how well it is performing on each child account in the list that appears below the Entries Timeline. By clicking on the names of the child accounts in the list you can compare the performance of up to five accounts.

Completed Form Fields Stats

The second graph on the stats page shows how each of the bonus form fields are performing. This can be used to determine what your users are engaging with.

Facebook & Twitter Shares

The stats shown near the bottom stats page will show how many people are sharing your campaign on Facebook and X. You can encourage this free and effective word-of-mouth marketing by awarding entrants additional entries for every friend they get to enter through their unique share link. This tool can be found in step 3 when building your campaign's entry form.

Confirmation Email Stats

If a confirmation email has been created and being sent to entrants, those statistics will be tracked for you as well, including how many have been delivered, how many unique individuals have opened the email, and if there is a link included, how many times that link has been clicked.

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