AudienceScore is a proprietary scoring system within Audience.io’s Intelligence product that helps you quickly understand the quality, completeness, and value of individual user profiles.
Each user is assigned a score based on a variety of signals, including identity strength, engagement activity, and conversion behavior. The score reflects how “audience-ready” a profile is, enabling your team to prioritize who to target, where to invest resources, and how to personalize outreach at scale.
What It’s Designed For
AudienceScore is meant to surface your most valuable users, those with high-quality signals, verified information, and meaningful interaction across campaigns and experiences. It helps you:
Identify high-value users for targeting or retargeting
Filter out low-signal or low-engagement users
Improve segmentation and personalization strategies
Inform campaign strategy with user-level quality insights
What It’s Not
AudienceScore is not a credit score, loyalty rating, or public-facing metric. It’s designed solely to guide smarter marketing and engagement decisions within the platform.