Purpose of Experiments in Email Campaigns: Experiments allow you to test small changes in your email campaigns to see which version performs better. This process is called A/B Testing.
What Can Be Tested:
Email headers (From Name, From Email, subject line)
Preheader content
Overall email design
Steps to Design an Experiment:
Choose the Experiment Type and Variations: Decide what changes you want to test.
Select Recipients and Determine Test Group Size: Pick who will receive the test emails and decide how many people you want to include in the test.
Set Experiment Duration and Criteria for Winning: Decide how long the experiment will run and how you will determine which version is the winner.
Monitoring and Results:
During the Experiment: You can monitor the experiment's progress in real-time to see which version is performing better.
After the Experiment Ends: The version that performs best according to your criteria is declared the winner.
Post-Experiment Actions:
The winning version can be sent out automatically to the rest of your subscribers or you can choose to send it manually.
The results, including data like clicks and open rates, are summarized in a detailed report.
The winning email campaign is added to your Email Campaigns tab for future reference.
This method ensures that your email campaigns are optimized to engage your subscribers most effectively.