Introduction: "Scan" is a versatile QR code management tool designed to facilitate easy creation, management, and analytics of QR codes for various campaigns. This walkthrough covers the basics of setting up a new QR link, customizing it, and understanding the analytics provided.
1. Creating a Ulink:
Starting New: On your Scan account dashboard, select the option to create a new Ulink. For example, name it “Dream Flyaway QR” and hit the create button.
Basic QR Code Setup: Initially, the QR code generated is straightforward, similar to creating a contest in the Audience platform.
2. Advanced QR Code Features:
Dynamic Links: This feature allows you to direct traffic to different links based on percentages. For instance, setting a dynamic link to 50/50 means that out of 100 clicks, 50 go to one link, and 50 go to another. This is ideal for A/B testing or certain types of giveaways.
Scheduled Redirects: Use this for time-sensitive campaigns, like sponsor links in podcasts that expire, allowing the QR code to redirect to different URLs after certain dates and times.
Toggle Managed Links: These are manually controlled redirects that can be turned on or off as needed, providing flexibility for long-term or seasonal promotions.
3. Customizing QR Codes:
Design Options: Customize the appearance of QR codes with different shapes (e.g., circles, stars) and colors.
Feature Image: You can add a central image to the QR code to enhance branding or recognition.
Example of customization
4. Downloading and Custom URLs:
Download Options: You can download your QR code to use for print or digital purposes.
Custom Endings: Request custom URL endings specific to branding needs. This is currently reviewed on a case-by-case basis.
5. Analytics and Metrics:
Individual QR Analytics: Track performance metrics for each QR code, such as total scans, scans by device type, and time of day.
Overview Metrics: Gain insights into top-performing QR codes, audience behaviors, and popular scanning times.
If you need further assistance, feel free to contact support via chat, email (support@audience.io), or phone (801-901-2011).