If you use Sailthru for your email marketing, you can connect your mailing lists to an Audience promotion. By doing so, promotion participants will be automatically added to those lists when they opt-in to receive newsletters on the form.
Connecting the Sailthru Integration is easy when connecting it to your own Audience account.
First, click on your account's name in the upper right hand corner. Then, in the menu that opens up there, click on Account Manager.
Then click the Details > Advanced > Integrations > Account Integrations > Add Integration
On this screen, you can choose Sailthru from the Integrations list. Once it's added, you'll see that it says "Disconnected."
Click on the three dot menu and then Settings to access this screen:
You will need to know your Sailthru accounts API Key and API Secret in order to connect your account to this integration. To learn more about Sailthru's API, click here, or contact a Sailthru support team member to guide you where to find the API Key and Secret.
You can give the Integration an Internal Title to help you stay organized. This comes in handy if you are linking more than one Integration to the same account.
Now that Audience is connected to Sailthru, you can configure which lists participants are opting into when they complete their entry. This is done by clicking the settings wrench on the Email List Opt-in Field on your form's setup page.
In the example below, you can see that you can select multiple lists. This comes in handy if you have a general newsletter list and a list specific to the type of promotion you are running.
If your lists aren't appearing here, you can click the Re-Sync Lists button and Audience will search for the lists in Sailthru. If that doesn't work, make sure your lists are public. Audience can't display non-public lists.
Setting up Integrations is easy. By doing so, you are creating a way to safely transfer data between Audience and your CRM.
For more assistance, please reach out to Audience Customer Support by chatting in the platform, calling 801-901-2011, or by emailing support@audience.io