In alignment with recent modifications to industry standards, we would like to bring your attention to crucial updates implemented by both Gmail and Yahoo! that affect the way email unsubscribes are handled. It's imperative for compliance and to maintain a positive sender reputation that we adhere to these changes.
Key Changes:
One-Click Unsubscribe Requirement: Both Gmail and Yahoo! now expect senders to implement a one-click unsubscribe option. This should be clearly visible in the body of the email and the list-unsubscribe header.
Timely Unsubscribe Requests: Senders are required to honor unsubscribe requests within a strict 2-day window. Failure to comply may impact your organization's standing with Gmail and Yahoo!.
Action Steps:
One-Click Unsubscribe Update: The Campaigner team is actively working on making the unsubscribe link a one-click process. Expect further details in January regarding this important update.
List Unsubscribe Feature: Utilize our list-header unsubscribe feature; unsubscribes are automatically processed by Audience.
Clear Unsubscribe Links: Ensure your email messages contain a clear and easily visible unsubscribe link in the body.
Reply-to Functionality: Confirm that the mailbox designated for replies is functional and regularly checked. This is crucial to honor any unsubscribe requests received in the form of a reply.
Important Notes:
Adhering to these changes is crucial for maintaining a positive sender reputation. Failure to comply may result in stronger deliverability penalties, impacting your ability to reach your audience effectively.
Thank you for your attention to these important updates. Should you have any questions or need further assistance, please don't hesitate to contact us.