Mailing lists are a practical tool for organizing subscribers by shared characteristics like gender or interests, such as updates on new products or promotions. Here’s a simplified explanation of how you can build and manage these lists:
Building Mailing Lists:
Assigning Contacts When Adding: When you add new contacts, you can directly assign them to a mailing list.
Bulk Assignment: If you’re adding multiple contacts simultaneously, you can assign all of them to a selected mailing list.
Updating Existing Contacts: Select one or more existing contacts to add to a new or existing mailing list.
Using Sign-up Forms: Contacts can choose which mailing lists to join via sign-up forms on your website.
Key Points:
Contacts are automatically added to chosen mailing lists during sign-up; otherwise, they remain unassigned.
A contact can belong to multiple mailing lists.
You can review and manage your mailing lists at any time, viewing the specific contacts in each list.
Compliance And Monitoring:
Activities are monitored to ensure they adhere to anti-spam policies.
The use of purchased mailing lists or inappropriate contact sources is strictly prohibited.
Using Mailing Lists With Segments:
Combine mailing lists with segments to keep your lists updated. For example, you can create a segment for new contacts and add them to a "new contacts" mailing list to send them introductory information.
This approach helps maintain organized and targeted communication with your subscribers, enhancing the effectiveness of your email marketing efforts.