You have a bunch of email addresses in your database. Now what? How do I make sense of this data? How do I monetize it? How do I use this data to close more sponsorship deals? These are all common questions we hear from clients and in this webinar, we are going to hash it all out and show you ways some of the top media companies in the industry are putting their data to good use and growing revenue.

Here is what you will learn:

+ Data capture and organization strategies for enriching customer profiles
+ Strategies for activating your database
+ How Salem Media is using its data to send targeted email campaigns and sell more ad placements